Senior Brand Strategist (Marketing)

TL;DR

Senior Brand Strategist (Marketing): Developing long-term brand visions and go-to-market strategies for multi-national clients with an accent on executive alignment and creative storytelling. Focus on synthesizing market intelligence into actionable insights and integrating emerging AI technologies into brand experiences.

Location: Must be based in the provinces of Ontario or Québec, Canada

Company

hirify.global is an experience innovation company that helps global brands unlock value through the intersection of data, AI, creativity, and technology.

What you will do

• Partner with C-suite leadership to co-create brand visions, core business objectives, and strategic goals.
• Develop brand positioning, value propositions, and messaging frameworks to clarify market presence.
• Lead strategy for new business and organic growth pitches, from early framing to the final narrative.
• Translate research, data, and cultural signals into actionable strategic direction and insights.
• Collaborate across disciplines (creative, technology, and media) to ensure brand cohesion across all touchpoints.
• Guide clients and internal project teams in the effective use of AI tools and services.

Requirements

• 8–10 years of experience in brand or creative strategy, ideally within an agency environment.
• Demonstrated experience leading integrated brand positioning and go-to-market strategy for large multi-national clients in luxury, retail, or CPG.
• Track record of shaping creative strategy across campaigns, websites, platforms, and content ecosystems.
• Advanced French communication skills.
• Must be based in the provinces of Ontario or Québec.
• Excellent writing, storytelling, and presentation skills.

Nice to have

• Experience in consulting and familiarity with Agile methodologies.
• Knowledge of AI at the experience layer, such as personalization and conversational interfaces.

Culture & Benefits

• Comprehensive insurance plan (Gold, Silver, or Bronze) covering short- and long-term disability.
• Virtual healthcare services and mental health support via Dialogue and Sun Life.
• $500 Personal Spending Account for wellness, gym, or office supplies.
• Retirement plan with 100% RRSP matching up to 4% via DPSP.
• Flexible vacation policy and office closures during winter holidays.
• $30 monthly reimbursement for personal technology.

Hiring process

• Application review by the Talent Acquisition team based on skills and experience.
• Outreach for further interview steps if profiles align with the role requirements.