Senior Manager, Brand Marketing Strategy (Marketing)

TL;DR

Senior Manager, Brand Marketing Strategy (Marketing): Development and implementation of integrated brand and fundraising campaigns with an accent on 360 omnichannel strategy and cross-functional leadership. Focus on translating organizational priorities into insight-led campaigns and managing external agency partners to drive health outcomes for Canadians.

Location: Hybrid (Toronto, Canada). Must be currently residing in and legally entitled to work in Canada.

Salary: $95,000 – $125,000 CAD

Company

Non-profit organization dedicated to promoting health, saving lives, and beating heart disease and stroke in Canada.

What you will do

• Lead the development and delivery of integrated brand and fundraising campaigns.
• Act as a strategic partner to the Director for annual planning and campaign strategy.
• Manage external creative and media agencies to ensure effective go-to-market execution.
• Collaborate with Mission, Fundraising, Communications, and Analytics teams to align messaging.
• Oversee campaign budgets, timelines, and coordinate French translation processes.
• Lead talent development and performance management for the marketing team.

Requirements

• 10+ years of experience in brand marketing.
• Proven track record in planning and implementing 360 omnichannel campaigns.
• Experience coordinating complex, cross-functional initiatives.
• Strong proficiency in digital marketing and using analytics to drive strategy.
• Must be based in Canada with legal work authorization.
• University degree in Marketing or Business (preferred).

Nice to have

• Experience working within the Not-for-profit or charity sector.

Culture & Benefits

• Generous paid time-off, including wellness days and year-end closure between December 25 and January 1.
• Comprehensive health, medical, dental, and vision benefits, including life and disability insurance.
• Defined contribution pension plan with employer matching.
• Flexible hybrid work model with reimbursement for mobile phones and home office setup.
• Support for professional development and a culture centered on respect and compassion.