Senior Product Marketing Manager - Verticals

TL;DR

Senior Product Marketing Manager - Verticals: Own vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact with an accent on vertical-specific narratives, sales enablement, and data-driven GTM execution. Focus on building ICP/segmentation and competitive point of view, equipping Sales with high-impact collateral, and partnering cross-functionally to turn customer outcomes into repeatable expansion motions.

Company

hirify.global empowers creators to make first-party data accessible and actionable for personalized experiences in ecommerce.

What you will do

• Own and refine ICP, segmentation, and TAM/SAM to guide vertical prioritization and investment.
• Develop vertical narratives by translating hirify.global capabilities and ecosystem integrations into clear use cases and measurable business outcomes.
• Build scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with messaging, discovery frameworks, objection handling, and customer proof points.
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.
• Bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.

Requirements

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Ability to influence cross-functional partners and drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity with an owner mindset for business results.

Culture & Benefits

• Generous benefits and a comprehensive health, welfare, and wellbeing package based on eligibility.
• Compensation may include base salary, annual cash bonus plan, variable compensation (OTE) for relevant roles, equity, and sign-on payments.
• Role may require up to 10% travel for onboarding, client/partner work (if applicable), team meetings, and industry events.
• Responsible AI fluency expectations for interview participation, including privacy, security, bias awareness, and human-in-the-loop.

Hiring process

• Interviews include evaluation steps where job requirements and applications may be provided to Covey as part of the hiring process.
• Recruiter provides details on the specific salary/OTE range for the preferred location during the hiring process.