Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Owns go-to-market strategy for complex, multi-region product launches and sustained adoption, translating product capabilities into commercial value. Focus on designing activation programs, defining success metrics, and synthesizing market insights to influence roadmap and commercial strategy.

Location: Must be based in the Netherlands and work in a hybrid setup with in-office presence.

Company

hirify.global creates powerful tools for tours, activities, and attractions, serving over 20,000 clients across 90+ countries as the leading reservation software in the travel industry.

What you will do

• Own and execute go-to-market strategy for multi-region product launches and adoption, defining clear success metrics.
• Serve as the product marketing counterpart during product planning and development, influencing prioritization and activation.
• Design and lead activation and adoption programs to drive measurable client outcomes and commercial results.
• Build repeatable playbooks for messaging, positioning, pricing, and launch processes.
• Align commercial teams on messaging and enablement, creating necessary assets.
• Synthesize market, competitor, and client insights to influence roadmap and commercial strategy.

Requirements

• 7+ years in product marketing for SaaS or technology, with multiple end-to-end launches and ownership of adoption programs.
• Proven track record of elevating team craft and GTM practices.
• Deep experience partnering with product and engineering to shape prioritization and build activation into products.
• A data-first mindset for setting metrics, designing experiments, and linking activity to business outcomes.
• Exceptional written and verbal communication for executive narratives and client assets.
• Proven ability to scale global go-to-market approaches while adapting for regional nuance.
• Bachelor’s degree or equivalent experience; advanced degree or relevant certifications are a plus.

Culture & Benefits

• Global leave benefit including 22 weeks paid parental leave and 2 weeks paid grandparent leave.
• Life insurance policy and pension plan.
• Central Amsterdam location with commuting allowance for public transport & subsidized lunch.
• Working in a multicultural environment with 45 different nationalities.
• Wellness benefits (Headspace subscription & webinars) and work-from-home assistance.
• Educational opportunities for individual skill development and growth programming.
• Social hours, events, and team-building activities.
• 26 vacation days per year.