Head of Product Marketing (AI)

TL;DR

Head of Product Marketing (AI/Ecommerce): Leading the go-to-market strategy and commercial outcomes for a global on-demand commerce platform with an accent on monetization, AI adoption, and merchant growth. Focus on scaling the PMM function, influencing the product roadmap through market insights, and driving high-impact cross-functional initiatives.

Location: Remote or Hybrid (Riga, Latvia)

Company

hirify.global is a global engine for on-demand commerce formed by the merger of Printful, Printify, and Snow Commerce.

What you will do

• Define and own the Product Marketing strategy, roadmap, and success metrics aligned with business goals.
• Collaborate as a strategic peer with Product and Commercial leadership to influence the product roadmap.
• Lead, coach, and develop a team of 10, including multiple Team Leads.
• Manage high-impact programs focusing on monetization, AI-driven products, and subscription growth.
• Translate quantitative and qualitative research into strategic recommendations for the SLT level.
• Optimize GTM processes and cross-functional workflows to improve operational efficiency.

Requirements

• 8+ years of experience in Product Marketing, Growth Marketing, or Marketing Strategy.
• Proven track record of leading managers or Team Leads in senior roles.
• Experience influencing product roadmaps as a strategic partner to senior Product leaders.
• Strong analytical foundation with experience setting KPIs and measurement frameworks.
• Experience leading cross-functional GTM programs with measurable business impact.

Nice to have

• Experience in e-commerce, marketplaces, or two-sided platforms.
• Expertise in subscription, monetization, or AI product strategy.
• Experience leading teams through rapid growth or organizational change.
• Strong track record in user research and translating insights into roadmap decisions.
• Experience working in remote, async, and distributed environments.

Culture & Benefits

• Global and inclusive team environment with an ambitious culture.
• Option to work remotely or from a modern office in Riga.
• Flexible working hours with start times between 8 AM and 11 AM.
• Private health insurance and extra paid days off for mental/physical well-being and celebrations.
• Access to internal mentorship, meetups, and hackathons.
• Free healthy lunch for employees based in the Riga office.