Director, Direct-to-Consumer Innovation & Digital Health (MedTech)

TL;DR

Director, Direct-to-Consumer Innovation & Digital Health (MedTech): Shaping next-generation customer experiences and unified digital strategies for oncology patients with an accent on scientific communication and personalized digital journeys. Focus on building scalable digital health platforms, ensuring strict regulatory compliance, and optimizing user engagement through data-driven experimentation.

Location: Must be based in the United States

Salary: $187,100–$247,100

Company

A global, innovation-driven organization focused on improving patient outcomes in oncology through digital health and technology.

What you will do

• Define and lead the end-to-end strategy for digital health and DTC experiences within CLL care pathways.
• Translate complex clinical and scientific information into clear, engaging, and compliant patient-facing content.
• Collaborate with engineering, UX, data science, and marketing to build and scale integrated digital health platforms.
• Optimize user engagement and conversion using data, behavioral insights, and continuous experimentation.
• Ensure full compliance with healthcare regulations, including HIPAA, GDPR, and WCAG accessibility standards.
• Manage agile delivery processes, including roadmap execution and cross-functional sprint planning.

Requirements

• Must be based in the United States.
• 10+ years of experience in digital product, consumer health, or customer experience leadership.
• Bachelor’s degree in Business, Engineering, Computer Science, or Design (Master’s or MBA preferred).
• Strong background in medical affairs or related scientific disciplines (medicine, pharmacy, nursing).
• Proven expertise in healthcare regulatory and privacy frameworks (HIPAA, GDPR).
• Experience with CRM systems (Salesforce Marketing Cloud), CMS tools, and web technologies.

Nice to have

• Experience in oncology or chronic disease management.
• Knowledge of AI-driven personalization.

Culture & Benefits

• Competitive annual salary with bonus eligibility and incentive compensation.
• Equity participation via discretionary stock awards and employee stock purchase plan.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement savings plan with FSA/HSA options.
• Remote and flexible work arrangements.
• Professional development opportunities within a global organizational structure.