Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Managing the execution of Customer Lifecycle Management (CLM) marketing plans for savings and investment segments with an accent on cross-sell, upsell, and retention strategies. Focus on implementing test-and-learn methodologies within agile pods to drive commercial value and optimize marketing performance.

Location: Must be based in or able to commute to Halifax (Hybrid: 40% office attendance required)

Salary: £61,344–£68,160

Company

A leading UK financial services group committed to diversity, equity, and inclusion, currently undergoing a major investment in people, places, and technology.

What you will do

• Manage the implementation of the Customer Lifecycle Management plan by defining hypotheses and delivering against objectives.
• Work in agile, cross-disciplinary pods to address tactical marketing challenges and drive innovation.
• Manage the handover of successful activities to Growth, CRM, and Campaign teams for automation.
• Maintain a strong understanding of customer needs and journeys to inform planning and prioritization.
• Use data and insights to track performance, optimize activities, and report on outcomes.
• Stay current with marketing trends, channels, and technology to improve effectiveness.

Requirements

• Proven experience in Customer Lifecycle Management or full-funnel marketing.
• Experience delivering cross-sell and upsell activity to drive commercial value.
• Experience working in agile or fast-paced environments.
• Strong commercial acumen with the ability to balance customer needs and business objectives.
• Ability to prioritize work and manage dependencies in a collaborative team setting.

Culture & Benefits

• Generous pension contribution of up to 15%.
• Annual performance-related bonus and share schemes.
• 30 days of holiday plus bank holidays.
• Flexible working patterns and support for workplace adjustments.
• Wellbeing initiatives and generous parental leave policies.