Director of Marketing & Growth, Domains (SaaS)

TL;DR

Director of Marketing & Growth (Domains): Lead the global marketing strategy for hirify.global Domains, a key product for entrepreneurs' online brand identity, with an accent on sustainable growth, channel performance, and international expansion. Focus on evolving product branding, optimizing partnerships, leveraging data analytics for KPIs, and cross-functional collaboration to drive acquisition, retention, and product-led growth.

Location: Remote from a US approved state or hybrid from NYC Headquarters

Salary: $186,500 - $327,750 USD

Company

hirify.global is a design-driven platform helping entrepreneurs build brands and businesses online with websites, domains, ecommerce, and marketing tools.

What you will do

• Scale and refine global marketing strategy for Domains business, focusing on sustainable growth and international traction.
• Evolve Domains product brand to align with core values and expand visibility in priority markets.
• Optimize partnership marketing programs and identify new co-marketing opportunities.
• Collaborate with marketing, product, analytics, and UX teams to enhance campaigns and product launches.
• Leverage data analytics to refine KPIs, testing, and optimization for acquisition and retention.
• Manage marketing spend efficiency, tracking against revenue, CAC, LTV, and ROI goals.

Requirements

• 12+ years of marketing experience focused on growth, brand, and partnerships
• Experience at B2C tech or SaaS company
• Building and overseeing marketing budgets and high-impact channels
• Evaluating and building growth-focused partnerships
• Deep understanding of organic/paid funnels and performance metrics (CPM, CPI, CPA, CPC, LTV)
• Proven cross-functional work with Product, Finance, Business Development, and Analytics
• Experience attracting, retaining, and developing marketing talent

Culture & Benefits

• Choice of medical plans with 100% covered premiums, fertility/adoption benefits, supplemental insurance
• Retirement benefits with employer match, flexible PTO, 12 weeks paid parental leave
• Pretax commuter benefit, education reimbursement, employee donation match
• 7 Global Employee Resource Groups, dog-friendly workplace, free lunch/snacks, private rooftop
• Hack week twice per year, Headspace app, Global Employee Assistance Program