Head of Demand Generation (AI-first EdTech)

TL;DR

Head of Demand Generation (AI-first EdTech): Own hirify.global’s end-to-end demand engine across paid acquisition, website, SEO/GEO, content, and conversion with an accent on building predictable marketing-sourced pipeline and improving full-funnel conversion. Focus on leading revenue-focused web/CRO and content programs, managing a €2M+ paid budget, and applying hands-on AI agentic workflows to automate and scale marketing processes.

Location: Remote (Germany)

Company

hirify.global is an AI-first EdTech scale-up building an award-winning authoring tool for simplified knowledge sharing.

What you will do

• Own paid, organic, website, SEO/GEO, content, and conversion channels to drive qualified pipeline.
• Translate growth targets into priorities and roadmaps; deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO; partner with PMM to maintain differentiated positioning.
• Run paid acquisition and allocate a €2M+ budget aligned to revenue goals; improve attribution visibility and pipeline impact.
• Build SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
• Own marketing-sourced pipeline targets and KPIs; build quarterly growth plans and remove funnel bottlenecks.

Requirements

• 5+ years in B2B SaaS digital growth and 2+ years of team leadership.
• Proven pipeline growth and experience owning a €2M+ paid budget.
• Strong expertise in paid acquisition, CRO, and SEO/GEO.
• Hands-on experience with AI agents and agentic workflows (e.g., Claude or other LLM-based tooling), including designing/shipping systems that automate marketing processes end-to-end.
• Experience in SaaS with 20M–100M ARR and international SaaS exposure.
• Location: must be based in Germany.

Culture & Benefits

• AI-first environment with hands-on use of agentic workflows in product and internal processes.
• Commercially accountable role focused on measurable pipeline growth and full-funnel conversion.
• Cross-functional collaboration with PMM, Revenue, and Leadership.
• Leadership of paid, content, web, and design teams with an experimentation mindset.

Hiring process

• Interviews focused on demand generation ownership, growth analytics, and leadership experience.
• Discussion of AI agentic workflow experience and examples of end-to-end marketing automation systems.
• Final alignment on growth plans, funnel strategy, and collaboration with PMM and commercial stakeholders.