Growth Marketing Lead (AI)

TL;DR

Growth Marketing Lead (AI): Building and scaling hirify.global’s demand generation engine with an accent on full-funnel optimization, ABM strategies, and sales alignment. Focus on driving qualified pipeline (MQLs/SQLs) through multi-channel campaigns, marketing automation, and data-driven experimentation.

Location: Must be based in Europe

Company

hirify.global is a well-funded AI startup providing high-quality data for GenAI models, backed by strategic investors and serving major tech clients worldwide.

What you will do

• Plan and execute integrated demand generation campaigns across inbound, outbound, paid, and AI search channels.
• Define and maintain the Ideal Customer Profile (ICP) in close partnership with sales and leadership.
• Own the demand generation tech stack, including CRM, marketing automation, and analytics tools.
• Build and run a continuous experimentation program to optimize messaging, audiences, and offers.
• Align marketing efforts with SDR and AE teams to ensure efficient lead handoff and conversion.
• Report on key performance metrics including pipeline created, cost per SQL, and ROI by channel.

Requirements

• 6+ years of experience in demand generation, growth marketing, or GTM roles within B2B SaaS.
• Proven track record of 0 to 1 experience building or significantly scaling a demand generation function.
• Strong command of the full marketing funnel, including ABM, performance marketing, and email.
• Hands-on experience managing marketing tooling (CRM, automation, enrichment, analytics).
• Data fluency with a focus on conversion metrics, attribution, and experiment design.
• Must be based in Europe to align with the remote-first team structure.

Nice to have

• Experience marketing to technical or AI/ML audiences and foundation-model labs.
• Familiarity with emerging discovery surfaces like AEO and GEO.
• Experience building and leading small cross-functional teams.
• Comfort using generative AI tools to scale content and campaign operations.

Culture & Benefits

• Remote-first, globally distributed team environment.
• Opportunity to work at the forefront of the GenAI industry with high-profile clients.
• Collaborative culture with tight integration between marketing and sales functions.
• Strategic backing from top-tier investors and industry leaders.