Senior Analyst, Brand Strategy & Measurement (Travel)

TL;DR

Senior Analyst, Brand Strategy & Measurement (Marketing Analytics): Building and running measurement programs to evaluate global brand marketing investments with an accent on incrementality testing, geo holdouts, and media mix modeling. Focus on translating complex data into actionable narratives to optimize marketing spend and business outcomes.

Location: Hybrid (Miami, FL) - Must work from the Coral Gables office 3 days per week

Salary: $85,000–$95,000

Company

hirify.global is a leading travel search engine that helps users find flights, stays, rental cars, and vacation packages.

What you will do

• Partner with regional marketing and media teams to define KPIs, measurement priorities, and learning agendas.
• Design and support measurement programs, including incrementality testing, geo holdouts, brand lift studies, and media mix modeling (MMM).
• Translate complex analyses into compelling narratives that connect marketing performance to business outcomes.
• Own the day-to-day management and analysis of the global brand tracking program and coordinate with external vendors.
• Monitor key marketing and business performance indicators to identify trends, opportunities, and risks across markets.
• Develop structured testing roadmaps across various media channels based on business objectives and data availability.

Requirements

• 4–6 years of experience in marketing analytics, measurement, paid media, or strategy.
• Experience evaluating marketing performance using approaches like attribution, brand lift, or MMM.
• Proficiency in SQL and Excel for data analysis.
• Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio.
• Familiarity with platforms like Google Analytics, Adjust, Meta Ads Manager, or Google Ads.
• Must be based in or be able to work from the Miami, FL office (3 days per week).

Nice to have

• Experience with Python for data analysis.
• Experience working with external agencies and research vendors.

Culture & Benefits

• Flexible remote option to work from anywhere for up to 20 days per year.
• Mental health support through company-paid therapy (SpringHealth) and HeadSpace subscriptions.
• Company-wide recharge week and "No Meeting Fridays".
• Generous paid vacation, parental leave, and paid volunteer time.
• Investment in career growth via Development Dollars and leadership training.
• Perks including travel discounts and free lunch 2 days per week.