Campaign Analyst (Marketing Analytics)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Campaign Analyst (Marketing Analytics): Measuring, interpreting, and applying data across national, multi‑channel campaigns with an accent on data integrity, KPI definition, and performance trends. Focus on translating complex datasets into actionable strategic recommendations and optimizing digital product measurement.
Location: Remote (United States)
Salary: $75,000 - $80,000
Company
A nonprofit organization that convenes creative storytellers to educate, unite and uplift audiences through iconic social impact campaigns.
What you will do
- Manage the evaluation and interpretation of performance data across various channels for a defined campaign portfolio.
- Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to objectives.
- Analyze performance trends and translate findings into clear narratives and actionable recommendations for stakeholders.
- Oversee measurement implementation for digital products, including campaign websites and apps, to ensure accurate tagging.
- Leverage AI-enabled tools and automation to increase efficiency in analytical outputs and reporting.
- Serve as a strategic analytics partner to guide campaign planning and stakeholder decision-making.
Requirements
- 3+ years of experience in marketing, media, or digital analytics.
- Strong proficiency in GA4, specifically acquisition, engagement, and conversion analysis.
- Expertise in Excel and PowerPoint for data synthesis and presentation.
- Experience with databases and BI tools such as Tableau or Looker Studio.
- Must be based in the United States.
Nice to have
- Familiarity with Google Tag Manager.
Culture & Benefits
- Full remote work arrangements.
- Comprehensive Medical, Dental, and Vision plans.
- Participation in a 403(b) Retirement Plan with generous annual company contributions.
- Robust and flexible time off, including parental/caregiver leave and "Health" days.
- Professional development opportunities and tuition reimbursement.
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