Manager, Media Analytics & Insights

TL;DR

Manager, Media Analytics & Insights (Marketing Analytics): Leading the analysis and interpretation of multi-channel media performance to drive strategic investment decisions with an accent on performance diagnostics, test-and-learn methodologies, and actionable insight generation. Focus on bridging the gap between complex campaign data and executive-level business outcomes while mentoring a team of analysts.

Location: Columbia, MD

Company

hirify.global is a premier AI services provider that integrates data science, technology, and human expertise to drive meaningful business impact for clients.

What you will do

• Lead media analytics projects from initial business questions through to client activation.
• Translate client objectives into measurement plans, analytical requirements, and prioritized workstreams.
• Oversee recurring and ad hoc performance analysis across paid search, social, programmatic, and offline channels.
• Develop performance narratives that explain campaign shifts and provide clear, actionable recommendations.
• Manage and mentor analysts, ensuring high-quality deliverables and professional growth.
• Partner with data science and engineering teams to resolve data quality issues and improve reporting automation.

Requirements

• Approximately 5–8 years of experience in media or marketing analytics.
• Strong understanding of media metrics, campaign structures, and the marketing funnel.
• Experience leading analytics projects and managing or mentoring team members.
• Technical fluency in SQL, cloud data environments (Snowflake, BigQuery), and data visualization tools (Tableau, Power BI).
• Demonstrated ability to translate complex data into actionable business recommendations.
• Strong client-facing communication and stakeholder management skills.

Nice to have

• Consulting or agency experience.
• Experience with Python or R for advanced analysis.
• Familiarity with marketing mix modeling, attribution, and incrementality testing.
• Experience in industries such as financial services, healthcare, or retail.

Culture & Benefits

• Opportunity to work at the intersection of AI and human expertise.
• Collaborative environment focused on professional growth and mentorship.
• Engagement with diverse, high-impact client projects across multiple industries.