Marketing Manager

TL;DR

Marketing Manager (Content Marketing): Lead the planning and execution of year-round integrated content marketing campaigns for a portfolio of events and digital media products with an accent on campaign strategy, demand/lead generation, and cross-channel execution. Focus on optimizing performance through analytics and reporting, ensuring brand consistency, and coordinating delivery with event operations and content teams.

Location: 240 Blackfriars office, London, UK

Company

hirify.global runs events, digital platforms, and professional development programmes across specialist markets.

What you will do

• Own end-to-end year-round marketing strategy and campaign plans aligned to business and market-segment goals.
• Plan and execute integrated campaigns across digital advertising, paid media/partnerships, email, and social channels.
• Develop marketing collateral, messaging, calls to action, and customer journeys for marketing and sales campaigns.
• Manage audience segmentation, data acquisition strategy, promotions, and lead generation for delegate sales teams.
• Maintain and update portfolio and event websites with up-to-date propositions and information.
• Deliver weekly reporting, analyze performance metrics, and recommend improvements to drive revenue targets and ROI.

Requirements

• Bachelor’s degree in Marketing or related field, or relevant experience.
• Experience running progressively complex B2B campaigns independently or as a peer in a senior marketing team.
• Strong understanding of marketing planning, operations, and execution using marketing automation technology (preferably Eloqua).
• Experience with CMS platforms (coding not required) and optimization.
• Thorough understanding of digital and content marketing (PPC, SEO, online advertising).
• Budget management experience and ability to manage multiple deadlines and stakeholders.

Culture & Benefits

• In-person working with flexibility to work from home or remotely when not in offices or at events (three days a week or more in person).
• 25 days annual leave (27 after two years), plus birthday leave and up to four weeks to work from (almost) anywhere per year.
• Private medical cover and a flexible set of personal benefits.
• Learning and development support, including mentoring and access to LinkedIn Learning courses.
• Wellbeing support via EAP, mental health first aiders, and healthy living subsidy.
• Volunteer time with charity match funding and recognition programmes for great work.

Hiring process

• Application review and interviews as part of the hiring process.
• Opportunity to request reasonable adjustments during the hiring process.