Marketing Associate - Audience (Renewables)

TL;DR

Marketing Associate - Audience (Renewables): Executing integrated B2B marketing campaigns to drive audience acquisition and engagement for renewables industry events with an accent on multi-channel deployment and conversion-focused copywriting. Focus on optimizing audience targeting via CRM tools and delivering measurable growth in delegate registrations.

Location: Hybrid; must be based in the UK and able to work from the London office 3 or more days a week

Company

hirify.global creates global platforms for industries, organizing over 500 large-scale branded events across 14 specialist markets.

What you will do

• Execute integrated marketing campaigns across email, social media, paid channels, and digital platforms.
• Write and deploy persuasive, conversion-focused copy for landing pages and email touchpoints.
• Optimize event websites and streamline registration processes.
• Perform audience targeting and segmentation using CRM and marketing automation tools.
• Collaborate with internal teams and media partners to ensure timely delivery of campaign assets.
• Track campaign performance and report on key engagement and conversion metrics.

Requirements

• 2–3 years of B2B marketing experience, specifically in events, conferences, or lead generation.
• Hands-on experience executing multi-channel campaigns for multiple events simultaneously.
• Strong copywriting skills focused on conversion-oriented messaging.
• Proficiency in CRM and email platforms such as Eloqua, Salesforce, HubSpot, or Marketo.
• Must be based in the UK and able to work from the London office at least 3 days a week.

Nice to have

• Knowledge of paid media platforms (LinkedIn Ads, Google Ads) and marketing attribution models.
• Familiarity with web CMS and basic SEO principles.
• Experience in content marketing and PR outreach.

Culture & Benefits

• Generous leave policy: 25-27 days annual leave plus a birthday leave day.
• Flexible working: Ability to work from almost anywhere for up to four weeks a year.
• Health and wellbeing: Company-funded private medical cover and EAP support.
• Professional growth: Access to LinkedIn Learning, mentoring platforms, and bespoke training.
• Financial incentives: ShareMatch scheme to become an Informa shareholder.