Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Own paid search and emerging bidding-platform channels for an AI-native creative platform, with an accent on acquisition efficiency, funnel economics, and multi-market budget management. Focus on designing incrementality tests, optimizing campaigns to downstream subscription value, and building new advertising channels such as ChatGPT Ads.

Location: Remote across the United States; offices are available in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

Salary: $150,000–$200,000 annually for U.S. candidates; compensation may vary outside the U.S.

Company

Runway is an AI-native creative platform developing world models that combine art and science to simulate the world.

What you will do

• Manage Google Ads and emerging bidding platforms such as ChatGPT Ads, including campaign structure, keywords, bids, budgets, negatives, quality scores, geographies, and devices.
• Own cost-per-acquisition performance across the funnel from impressions through registrations and subscriptions.
• Run continuous experiments across bidding strategies, optimization events, ad copy, landing pages, audiences, and geographic segments.
• Design and analyze geo holdouts, conversion-lift studies, and pause tests to measure incremental subscribers.
• Allocate seven-figure budgets across U.S. and international markets based on performance.
• Report performance drivers and collaborate with creative, lifecycle, product marketing, analytics, and engineering on attribution and conversion tracking.

Requirements

• 4+ years of paid search experience with direct ownership of seven-figure budgets.
• Deep Google Ads expertise, including Smart Bidding, tCPA/tROAS, Performance Max, AI Max, Demand Gen, search-term hygiene, quality score, and Google Ads Editor.
• Experience running incrementality tests such as geo holdouts and lift studies.
• Strong understanding of CAC, LTV, cost per acquisition, payback, and downstream funnel value.
• Comfort working with data, including SQL or willingness to learn it, plus GA4, Mixpanel, or an equivalent analytics platform.
• Subscription, freemium, or consumer SaaS experience and rigorous written experiment reporting.

Nice to have

• International or multi-market paid search experience.
• Experience with MCP or AI tooling for campaign optimization and reporting automation.
• Experience with AI-native ad surfaces or non-Google bidding platforms.
• Familiarity with click IDs, enhanced conversions, and server-side tracking.

Culture & Benefits

• Work remotely across the U.S., with offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.
• Join a creative, open-minded, caring, and ambitious team focused on building advanced AI products.
• Commitment to diversity, equal opportunity, and pay equity.
• Competitive compensation based on market rates, experience, qualifications, and internal equity.