Director, Global Performance Marketing (Fintech)

TL;DR

Director, Global Performance Marketing (Fintech): Leading the global performance marketing function to drive customer acquisition and conversion across paid search, social, and display channels with an accent on investment efficiency and scalable growth. Focus on optimizing LTV:CAC, building end-to-end attribution models, and leading multi-regional marketing teams.

Location: Based in San Francisco

Company

Airwallex is a unified payments and financial platform empowering over 200,000 businesses worldwide with integrated financial solutions.

What you will do

• Define and own the global performance marketing strategy, including channel mix and investment models.
• Oversee multi-channel execution across Google, LinkedIn, Meta, and programmatic platforms.
• Manage multi-million-dollar global budgets and set quarterly and annual growth objectives.
• Partner with Regional Marketing Directors to ensure localized execution aligned with global priorities.
• Build end-to-end attribution models and multi-touch reporting using GA4, Looker, and Tableau.
• Lead, mentor, and grow a high-performing global team of channel managers and analysts.

Requirements

• 10+ years of experience in Performance Marketing or Growth with a record of measurable business impact.
• Deep expertise in paid media ecosystems, marketing automation, and analytics infrastructure.
• Proven ability to manage multi-million-dollar global media budgets efficiently.
• Strong analytical skills in data modeling, forecasting, and investment decision-making.
• Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, or a related field.
• Must be based in San Francisco.

Nice to have

• Experience leading multi-region global marketing teams (APAC, EMEA, ANZ, Americas).
• Familiarity with AI-driven creative and media automation frameworks.
• Strong understanding of B2B demand-gen attribution and pipeline contribution measurement.

Culture & Benefits

• Environment focused on founder-like energy, real impact, and true ownership.
• Culture of experimentation, curiosity, and accountability.
• Integration of AI tools to solve problems faster and work smarter.
• Opportunity to build the future of global banking within a high-growth, $8B valued company.