Director, Global Performance Marketing (Fintech)

Location: San Francisco, United States

Salary: $190,000–$280,000 per year, plus potential equity and bonus.

Company

Airwallex provides an integrated payments and financial platform for global businesses, combining proprietary infrastructure and software for accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Own the global performance marketing strategy, channel mix, audience frameworks, investment models, and growth objectives.
• Lead budget planning, pacing, forecasting, and optimization across paid search, paid social, display, Google, LinkedIn, Meta, YouTube, and programmatic platforms.
• Build scalable testing frameworks for creative, targeting, messaging, landing pages, and cross-channel customer journeys.
• Partner with regional marketing, Brand, Product Marketing, Creative, Finance, Revenue Operations, Analytics, SEO, Web, and Lifecycle teams.
• Develop attribution models, multi-touch reporting dashboards, value-based bidding, offline conversion imports, incrementality testing, and cohort-based CAC tracking.
• Build and lead a global team of channel managers, strategists, and analysts while mentoring team members and driving operational excellence.

Requirements

• 10+ years of experience in Performance Marketing or Growth with a record of measurable business impact.
• Deep understanding of paid media ecosystems, marketing automation, analytics infrastructure, data modeling, forecasting, and investment decisions.
• Experience managing multi-million-dollar global media budgets efficiently.
• Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
• Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
• Ability to work in or be based in San Francisco, United States.

Nice to have

• Experience leading multi-region or global marketing teams across APAC, EMEA, ANZ, and the Americas.
• Familiarity with AI-driven creative and media automation frameworks.
• Experience with B2B demand-generation attribution and pipeline contribution measurement.
• Experience working with Finance, Revenue Operations, and Data Science teams.

Culture & Benefits

• Builder-oriented environment focused on ownership, experimentation, curiosity, and accountability.
• Opportunity to work on high-visibility global payments and financial infrastructure challenges.
• US-based employees are eligible for medical, dental, vision, 401(k), disability, life insurance, and well-being benefits.
• US-based employees receive 20 paid vacation days and 12 paid company holidays annually.
• Potential eligibility for annual bonuses, commissions, RSUs, or other compensation in addition to base salary.