Director, Global Performance Marketing (Fintech)

Location: Based in San Francisco

Company

Airwallex is a unified payments and financial platform empowering over 200,000 businesses worldwide with integrated financial solutions.

What you will do

• Define and own the global performance marketing strategy, including channel mix and investment models.
• Oversee multi-channel execution across Google, LinkedIn, Meta, and programmatic platforms.
• Manage multi-million-dollar global budgets and set quarterly and annual growth objectives.
• Partner with Regional Marketing Directors to ensure localized execution aligned with global priorities.
• Build end-to-end attribution models and multi-touch reporting using GA4, Looker, and Tableau.
• Lead, mentor, and grow a high-performing global team of channel managers and analysts.

Requirements

• 10+ years of experience in Performance Marketing or Growth with a record of measurable business impact.
• Deep expertise in paid media ecosystems, marketing automation, and analytics infrastructure.
• Proven ability to manage multi-million-dollar global media budgets efficiently.
• Strong analytical skills in data modeling, forecasting, and investment decision-making.
• Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, or a related field.
• Must be based in San Francisco.

Nice to have

• Experience leading multi-region global marketing teams (APAC, EMEA, ANZ, Americas).
• Familiarity with AI-driven creative and media automation frameworks.
• Strong understanding of B2B demand-gen attribution and pipeline contribution measurement.

Culture & Benefits

• Environment focused on founder-like energy, real impact, and true ownership.
• Culture of experimentation, curiosity, and accountability.
• Integration of AI tools to solve problems faster and work smarter.
• Opportunity to build the future of global banking within a high-growth, $8B valued company.