Director Of Sales (East)

TL;DR

Director of Sales (East): Leading and managing sales operations across the East region with an accent on driving distribution, managing DSD partnerships, and executing strategic growth plans. Focus on mentoring a team of Regional Managers, leveraging consumption data to optimize performance, and scaling brand presence within the CPG sector.

Location: Must be based in the United States

Compensation: $150,000–$170,000 base + Bonus

Company

A fast-growing, mission-driven beverage company reimagining soda with science-backed, functional ingredients.

What you will do

• Lead, mentor, and coach a team of Regional Managers to achieve territory-specific sales goals.
• Establish and manage partnerships with DSD distributors and regional food brokers.
• Translate national business strategy into locally executable plans for the East region.
• Negotiate funding agreements and design incentive programs for distributor organizations.
• Execute and evaluate rolling forecasts against annual plans on a monthly basis.
• Provide category management leadership and marketplace insights using key consumption data.

Requirements

• 5-10 years of sales experience within a CPG company.
• Established relationships with key retail accounts and distributors across multiple channels.
• Demonstrated experience managing a field sales team through servant leadership.
• Proficiency in data tools like SPINS and retail portals, and strong trade math skills.
• Ability to work autonomously and navigate ambiguity in a fast-paced environment.
• Clean driver’s license, reliable transportation, and proof of insurance.

Nice to have

• Experience in the Natural Products Industry.
• Background in refrigerated, ambient, or frozen CPG spaces.

Culture & Benefits

• Fully remote work environment with intentional connection through cross-functional projects and IRL offsites.
• Collaborative, feedback-rich culture grounded in empathy, integrity, and mission-driven values.
• Opportunity to work in a high-growth, early-stage company with significant impact.
• Commitment to transparency, trust, and professional growth.