Growth Marketing Manager, Integrated Campaigns

TL;DR

Growth Marketing Manager, Integrated Campaigns: Lead integrated multi-channel marketing campaigns that drive pipeline growth, product launches, and brand awareness with an accent on end-to-end execution of live virtual events and webinars. Focus on cross-functional coordination, KPI-driven optimization, and post-campaign analysis to ensure measurable impact on MQL/SQL and pipeline contribution.

Company

hirify.global is an AI-powered marketing technology company that helps marketers reach, engage, and convert audiences with precision.

What you will do

• Develop and execute integrated B2B campaigns across email, paid social, programmatic, virtual sponsorships, content, and digital channels.
• Own end-to-end live virtual events and webinar execution using BigMarker (topic selection, speaker coordination, promotion, live delivery, and follow-up).
• Run campaign kickoffs and cross-functional alignment to keep deliverables on track across content, design, and digital teams.
• Track and report campaign/event KPIs (MQLs, SQLs, pipeline contribution, engagement metrics) and deliver post-campaign analyses with actionable recommendations.
• Support quarterly G2 review collection campaigns and amplify G2 assets across owned and paid channels.
• Manage the integrated campaign calendar and virtual event program with minimal ramp time.

Requirements

• 3–5 years of marketing experience with a track record of owning integrated campaigns end-to-end (planning through performance analysis), ideally in B2B, AdTech, SaaS, or Martech.
• Hands-on experience managing live virtual events and webinars using BigMarker or ON24, including run-of-show and live operations ownership.
• Strong project management, stakeholder alignment, and cross-functional communication skills across Product Marketing, Content, and Sales.
• Proficiency analyzing campaign and event performance data (e.g., HubSpot, HockeyStack or similar) to generate insights tied to pipeline and revenue outcomes.
• Ability to balance strategy and execution in a fast-paced remote-first environment.

Culture & Benefits

• Remote-first work model with candidates open across Canada.
• Health benefits from day one of employment, plus a comprehensive mental health care program.
• Competitive paid time off, including birthday off, and an awesome parental leave program.
• Retirement savings (401K/pension savings globally) and work-from-home reimbursements.
• Training and onboarding, plus access to programmatic courses and certifications; support for conferences, courses, and books.
• Optional global WeWork membership and hubs in London and Toronto, plus social and team events.

Hiring process

• Resume review using AI to streamline screening based on criteria in the job posting.
• Final hiring and interview decisions are made by humans.

Location: Canada (open to candidates located anywhere in Canada; compensation based on Ontario salary band)

Salary: CAD 76,000–90,000 base salary (Ontario band)