Channel Manager, Paid Search & Affiliate Marketing (Insurtech)

TL;DR

Channel Manager, Paid Search & Affiliate Marketing (Performance Marketing): Managing and optimizing paid search campaigns and affiliate partnerships to drive policy binds and revenue for a multi-unit Insurtech MGA with an accent on CAC efficiency and partner diversification. Focus on scaling Google Ads and Microsoft Ads strategies, optimizing aggregator placements, and utilizing data-driven analytics for performance tracking.

Location: Remote (United States). Must be legally authorized to work in the United States.

Salary: $100,000 – $110,000 USD

Company

hirify.global (ISC) is a growth-stage technology and data-driven commercial MGA and insurance wholesaler aiming to become an Insurtech powerhouse.

What you will do

• Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active retail business units.
• Manage affiliate and aggregator partner performance, including onboarding new partners and optimizing commercial placement terms.
• Lead channel-level test design, including bidding experiments, landing page routing, and audience segmentation.
• Monitor daily KPIs such as impression share, CVR, and CPL to detect and resolve performance anomalies.
• Partner with marketing analytics to ensure conversion tracking accuracy, UTM governance, and affiliate pixel integrity.
• Provide monthly and quarterly channel performance analyses, budget forecasts, and strategic recommendations to senior leadership.

Requirements

• 4–6 years of performance marketing experience with hands-on ownership of paid search and affiliate channels.
• Proven track record in Google Ads (required) and Microsoft Ads (preferred) using value-based bidding.
• Direct experience managing affiliate/aggregator partner relationships and platforms like Impact or Commission Junction.
• Analytical proficiency with GA4 and experience diagnosing performance shifts at the keyword and partner level.
• Legal authorization to work in the United States is required (E-Verify).
• Experience in high-CPC verticals such as insurance or financial services.

Nice to have

• Experience with Looker or other BI dashboards.
• Familiarity with insurance aggregator platforms like Tivly.

Culture & Benefits

• Employee Ownership Program allowing staff to share in the company's financial growth.
• Comprehensive health coverage including medical, dental, vision, and a company-contributed HSA.
• Financial security through a 401(k) plan with a company match.
• Remote-first environment with specific work-from-home reimbursement.
• Professional development opportunities and various paid time off programs.