Lifecycle Marketing Manager (B2B)

TL;DR

Lifecycle Marketing Manager (B2B): Execution of customer marketing and lifecycle programs across the existing customer base with an accent on customer advocacy and retention-oriented communications. Focus on optimizing customer journeys from onboarding through renewal and increasing customer lifetime value.

Location: Must be based in El Segundo, California or Minneapolis, Minnesota, United States

Salary: Starting at $90,000

Company

hirify.global is a fully integrated online media and software services company focusing on high-value vertical categories including Health, Automotive, Legal, and Home/Travel.

What you will do

• Execute cross-channel customer lifecycle communications via email, in-product messaging, webinars, and community resources.
• Map and continuously improve customer journeys from onboarding through renewal to ensure a positive experience.
• Support retention initiatives by identifying churn risks and implementing re-engagement programs.
• Manage customer advocacy programs, including the coordination of references, referrals, testimonials, and case studies.
• Develop customer-facing content such as success stories and education materials that highlight ROI and value.
• Analyze performance data (NPS/CSAT, usage trends) to refine messaging and segmentation.

Requirements

• 3-5 years of B2B lifecycle or customer marketing experience.
• Proven track record with retention, advocacy, renewals, or expansion initiatives.
• Must be located in or able to work from El Segundo, CA or Minneapolis, MN.
• Strong organizational and execution skills for managing multiple simultaneous programs.
• Analytical mindset with the ability to use data to inform improvements.

Nice to have

• Hands-on experience with Salesforce.

Culture & Benefits

• Comprehensive health insurance options including medical, dental, and vision.
• 401(k) retirement savings plan with company match.
• Flexible spending accounts (FSA) for medical and dependent care.
• Paid time off (PTO), paid holidays, and commuter benefits.
• Access to Employee Assistance Program (EAP) and well-being coaching services.