Event Marketing Coordinator (B2B SaaS)

TL;DR

Event Marketing Coordinator (B2B SaaS): Managing and executing the North American events calendar, including field events, dinners, and webinars, with an accent on demand generation and attendee experience. Focus on coordinating logistics, partnering with cross-functional teams to fuel the pipeline, and optimizing event ROI through data-driven insights.

Location: Must be located in North America (includes 15%+ travel for field events and conferences)

Salary: $85,000 - $95,000 USD

Company

A platform providing automated communication tools that help businesses send smarter, more relevant messages using real-time behavioral data.

What you will do

• Manage the North America events calendar, encompassing field events, hosted dinners, sponsored conferences, and virtual sessions.
• Execute end-to-end logistics, including vendor coordination, timelines, run-of-show, and on-the-ground support.
• Lead the planning and execution of customer-focused events and curated roundtables for strategic accounts to support retention and expansion.
• Collaborate with Demand Gen, Sales, CS, Brand, and Content teams to ensure events are well-scoped and aligned with messaging.
• Track and analyze event performance (registrations, attendance, pipeline impact) to share ROI insights and optimize future experiences.

Requirements

• Located in North America
• 2+ years of experience in event marketing, demand generation, or integrated marketing within B2B SaaS.
• Experience managing a diverse mix of virtual events, webinars, and in-person activations.
• Strong project management skills with the ability to handle complex timelines and cross-functional coordination.

Nice to have

• Experience collaborating with Sales teams on event-driven follow-up workflows.
• Proficiency with Salesforce and marketing automation tools such as hirify.global, HubSpot, or Marketo.
• Understanding of lead capture, UTMs, attribution, and event funnel performance.

Culture & Benefits

• 100% coverage of medical, dental, vision, and mental health insurance premiums for employees and their families.
• 16 weeks of paid parental leave and unlimited PTO.
• Stipends for remote work and wellness, plus a professional development budget.
• Inclusive team culture built on empathy, transparency, and responsibility.

Hiring process

• Initial 30-minute video call with a Recruiter.
• 30-minute video call with the Events Manager.
• Completion of a take-home assignment.
• 45-minute review call with Cross-Functional Partners.
• Final 30-minute video call with the Hiring Manager.