Product Marketing Director (Fintech)

Location: Hybrid in Scottsdale, San Francisco, Chicago, or New York; candidates must be independently eligible to work in the United States

Salary: $186,000–$232,000 USD per year in New York, NY or San Francisco, CA, plus discretionary incentive plan and benefits

Company

hirify.global develops and operates payment and financial services solutions including Zelle and Paze.

What you will do

• Own product marketing strategy for Paze ecommerce and emerging payment experiences, including in-person and NFC-enabled payments.
• Define segmentation, priority opportunities, positioning, messaging, and value propositions for consumers, merchants, financial institutions, and partners.
• Lead go-to-market planning, launch readiness, activation, and optimization for new capabilities and use cases.
• Translate customer, market, competitive, partner, and performance insights into product and roadmap recommendations.
• Define and track adoption, activation, usage, and other product marketing success metrics.
• Coordinate Product, Marketing, Insights, Partnerships, Legal, Risk, Compliance, and Communications around launches and accurate product claims.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Typically at least 15 years of progressive experience in product marketing, product strategy, go-to-market, growth, or related roles.
• Experience developing segmentation, positioning, messaging, value propositions, and go-to-market strategies.
• Experience launching products, capabilities, or use cases and driving adoption and optimization.
• Strong customer and market orientation, cross-functional leadership, influencing, communication, presentation, and storytelling skills.
• Background and drug screen required; candidates must already have U.S. work eligibility, and visa sponsorship is not available.

Nice to have

• Experience in payments, digital wallets, ecommerce, checkout, contactless or NFC payments, or digital commerce.
• Understanding of regulatory, risk, privacy, and compliance considerations in payments and financial services.

Culture & Benefits

• Hybrid work model designed to support collaboration.
• Medical, dental, and vision coverage with HSA or FSA options.
• 401(k) plan with a 100% company safe harbor match on the first 6% deferral.
• Flexible time off or PTO, 11 paid company holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family planning support.