Product Marketing Expert (Composable Banking)

Location: New York, New York, United States; hybrid and flexible working is available, with flexibility to work across US East Coast and European time zones.

Salary: USD 119,000–140,000 yearly

Company

hirify.global provides wealth management technology and services for financial institutions, including private banks, wealth managers, investment managers, retail banks, and neo banks.

What you will do

• Lead global product positioning and messaging for the Composable Banking solution.
• Collaborate with Product, Sales, Marketing, and Strategy on product launches, sales enablement, training, and competitive positioning.
• Define target audiences, value propositions, and use-case-driven narratives for the global go-to-market strategy.
• Translate complex technical features into clear, client-focused business benefits and differentiated product stories.
• Create and manage pitch decks, brochures, one-pagers, demos, videos, case studies, and event content.
• Conduct market and competitor analysis to support differentiation, product strategy, and roadmap decisions.

Requirements

• Experience in product marketing or product management within fintech, wealth management, banking technology, or enterprise SaaS.
• Strong understanding of financial services markets and trends, especially banking and wealth management.
• Ability to create compelling product narratives and simplify technical complexity into business-oriented messaging.
• Experience creating high-quality sales and marketing collateral, with advanced PowerPoint skills.
• Project management skills and the ability to manage multiple initiatives in a fast-paced environment.
• Flexibility to work across US East Coast and European time zones.

Nice to have

• Experience with AI-assisted marketing tools, segmentation, content automation, or analytics.
• Experience developing product videos and demos.
• Experience working with designers or agencies on interactive infographics and data visualizations.

Culture & Benefits

• Hybrid and flexible working arrangements support work-life balance.
• Collaborative and supportive work environment across global offices.
• Inclusive equal-opportunity culture.
• Opportunity to work with leading financial institutions and contribute to wealth management technology.