Product Marketing Lead (Experience)

Location: Remote, based in Toronto, Canada

Base salary: CA$143K–CA$183K annually, plus equity.

Company

hirify.global provides merchant-of-record payment infrastructure for digital product companies, serving more than 6,000 software sellers across 245 territories.

What you will do

• Own product marketing for the Experience product group and translate customer insight into positioning, messaging, segmentation, and product storytelling.
• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Lead high-impact product launches from strategy and readiness through channel activation, adoption, advocacy, and learning.
• Develop focused go-to-market plans with defined audiences, owners, trade-offs, channels, and measures.
• Partner with Product and Engineering on roadmap priorities, onboarding, packaging, proof points, and customer experience.
• Enable Revenue Marketing, Sales, Customer Success, Support, and partners with messaging, stories, and practical tools.

Requirements

• Experience bringing complex technical, platform, developer, AI, or fintech products to market.
• Experience leading multiple high-impact launches across channels with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling, and product context skills.
• Ability to simplify complex topics without losing accuracy or credibility.
• Ability to influence technical and commercial audiences across functions without formal authority.
• Experience across launches, adoption, lifecycle marketing, enablement, measurement, competitive insight, and customer advocacy.

Nice to have

• Examples of using AI, agents, or automation to improve speed, quality, or insight.

Culture & Benefits

• Remote-first flexibility with the option to work from company hubs or combine remote and hub-based work.
• Unlimited holidays and four months of paid family leave regardless of gender.
• Annual learning fund, regular internal and external training, and ongoing development opportunities.
• Transparent, collaborative, respectful, and inclusive working culture.