Product Marketing Lead, Experience (FinTech)

Location: Remote in the UK

Company

hirify.global provides Merchant of Record and payment infrastructure services for digital product companies, serving over 6,000 software sellers across 245 territories.

What you will do

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Define positioning, messaging, segmentation, proof points, and product stories for the Experience product group.
• Lead high-impact launches from strategy and readiness through channel activation, adoption, advocacy, and learning.
• Develop focused go-to-market plans with clear audiences, owners, trade-offs, and measures.
• Partner with Product and Engineering to influence roadmap priorities, onboarding, packaging, proof, and customer experience.
• Equip Revenue Marketing, Sales, Customer Success, Support, and partners with effective stories and tools while measuring adoption, retention, and commercial impact.

Requirements

• Track record of bringing complex technical, platform, developer, AI, or FinTech products to market.
• Experience leading multiple high-impact launches across channels with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling, and product context skills.
• Ability to simplify complexity without losing accuracy or credibility.
• Comfort influencing technical and commercial audiences across functions without formal authority.
• Experience using AI, agents, or automation to improve speed, quality, or insight.

Culture & Benefits

• Remote-first digital work with the option to work from company hubs or combine remote and office work.
• Inclusive, transparent, collaborative, and respectful working environment.
• Unlimited holidays and four months of paid family leave regardless of gender.
• Annual learning fund, regular internal and external training, and ongoing development opportunities.
• Support for accommodations during the application process and in the workplace.