обновлено 5 дней назад
Senior Field Marketing Manager (B2B SaaS)
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Описание вакансии
Текст:
TL;DR
Senior Field Marketing Manager (B2B SaaS): Developing and executing integrated field marketing strategies, regional campaigns, partner programs, and events across the Americas with an accent on pipeline growth, customer engagement, and partner collaboration. Focus on coordinating multi-channel initiatives, measuring campaign and event ROI, managing regional budgets, and translating global marketing programs into locally relevant experiences.
Location: Fully remote for candidates based in the United States or Canada
Company
is a product-focused B2B SaaS company that develops software for team collaboration and workflow management, with employees across 28 countries.
What you will do
- Develop and execute integrated field marketing strategies for the Americas aligned with pipeline, revenue, retention, and go-to-market objectives.
- Plan, execute, and optimize regional events, including partner events, sponsorships, community events, roadshows, customer events, and enablement programs.
- Build joint webinars, co-marketing campaigns, and partner-led programs with channel, alliance, and ecosystem partners.
- Coordinate with Sales, Product Marketing, Demand Generation, Creative Services, Digital Marketing, vendors, agencies, and event partners.
- Track leads, campaign performance, attendance, sourced revenue, pipeline influence, engagement, and event ROI.
- Manage regional marketing budgets, forecast spend, and share insights and scalable processes with the global field marketing team.
Requirements
- 5–8+ years of experience in field, regional, or partner marketing within B2B SaaS or technology organizations.
- Experience owning events from strategy and budgeting through execution, evaluation, and reporting.
- Proven ability to develop partner marketing plans and execute integrated regional campaigns that drive pipeline and revenue impact.
- Strong collaboration, project management, stakeholder management, and organizational skills.
- Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
- Experience with marketing automation and CRM platforms, including Salesforce.
Nice to have
- Experience in the Atlassian, SaaS, or enterprise software ecosystem.
- Familiarity with channel marketing and partner ecosystem models.
- Experience supporting multi-country or regional marketing programs across the Americas.
Culture & Benefits
- Remote work for eligible candidates in the United States or Canada.
- Company equity eligibility for every team member.
- Generous paid time off and three additional fully paid CSR days annually.
- Comprehensive Empire Health coverage.
- Annual sport allowance.
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