Senior Analyst (Entertainment Media Research)

TL;DR

Senior Analyst (Entertainment Media Research): Leveraging various data sources to develop insights, highlights, and forecasts for cable networks across linear and digital platforms with an accent on content performance and viewing behavior. Focus on generating cross-platform insights, automating KPI reports, and providing viewership forecasts during estimate cycles.

Location: Hybrid (New York, NY) - Must be based in New York and able to work from the office at least 3 days per week.

Salary: $70,000 - $90,000

Company

hirify.global is a media and entertainment business operating iconic brands such as CNBC, USA Network, Golf Channel, and SYFY.

What you will do

• Perform quantitative analysis across the cable entertainment portfolio including E!, Oxygen, USA, and SYFY.
• Generate cross-platform insights for linear and streaming content using Nielsen, ComScore, and Adobe.
• Produce regular reports on brand performance, content opportunities, and viewing behavior trends.
• Deliver strategic recommendations through written memos and PowerPoint presentations for leadership.
• Track and measure content performance metrics such as viewership, reach, engagement, and conversions.
• Automate reporting and communicate KPIs to stakeholders using Tableau.

Requirements

• 2+ years of media research experience at a broadcast/cable network, streaming service, or agency.
• Bachelor's degree or higher.
• Expertise with Nielsen NPower (tracking, Reach & Frequency, Duplication, Segmentation).
• Proficiency in Microsoft Excel and PowerPoint.
• Must be based in New York, NY to fulfill the hybrid office requirement (min 3 days/week).
• Strong quantitative and analytical skills.

Nice to have

• Experience with data visualization tools like Tableau or Domo.
• Knowledge of emerging measurement sources such as iSpot, TVision, or VideoAmp.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Variety of company discounts and perks.