Sr. Manager, Broadcast Insights & Analytics (Media)

TL;DR

Sr. Manager, Broadcast Insights & Analytics (Media): Leading the insights and analytics function to evaluate consumer viewing habits across linear and streaming platforms with an accent on broadcast distribution strategy and competitive positioning. Focus on leveraging media research tools, modeling large datasets, and developing data-driven narratives for high-visibility affiliate deals.

Location: Hybrid (New York, NY) — minimum 4 days per week in office

Salary: $120,000 - $145,000 per year

Company

hirify.global is a global leader in media and entertainment, operating powerhouse brands including NBC, Peacock, Universal Pictures, and DreamWorks Animation.

What you will do

• Support all ratings and data requests for the Affiliate Relations and Platform Distribution & Partnerships teams.
• Leverage data sources to develop internal presentations and sales materials for critical affiliate deals.
• Develop frameworks to evaluate viewership of NBC and competitor content across Pay-TV, over-the-air, and FAST platforms.
• Collaborate with leadership, communications, and PR teams to create materials for clients and industry platforms.
• Represent the broadcast perspective in initiatives with vendors like Nielsen and the internal Decision Sciences organization.
• Manage platforms and databases housing key station and market information, including ratings and clearances.

Requirements

• 6+ years of experience in insights, strategy, consulting, or a related function.
• 3+ years of experience in measurement, analytics, or insights within a media company.
• Expertise in media research platforms such as Nielsen, comScore, SNL Kagan, Adobe, and Antenna.
• Expert Excel skills for compiling, transforming, and modeling large datasets.
• Experience crafting compelling PowerPoint presentations to tell meaningful stories with data.
• Must be based in New York, NY, and able to work in the office at least 4 days per week.

Nice to have

• Familiarity with visualization tools such as Tableau.

Culture & Benefits

• Comprehensive company-sponsored medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• A variety of corporate discounts and perks.