Global Channel Marketing Manager (B2B)

TL;DR

Global Channel Marketing Manager (B2B): Leading the strategy and execution of vertical-focused channel marketing tools for Education, Government, and Healthcare segments with an accent on partner enablement and demand generation. Focus on translating vertical expertise into sales-ready assets and optimizing partner marketing toolkits to accelerate pipeline growth.

Location: Offsite - USA (Virginia). Hybrid work model available.

Salary: $116,000 – $177,000 per year

Company

hirify.global is a global leader in peripherals and B2B solutions focused on enhancing collaboration and productivity.

What you will do

• Lead the strategy and execution of vertical-focused channel marketing tools and resources for B2B solutions.
• Translate vertical expertise into sales-ready enablement assets including sales plays and solution narratives.
• Develop discovery guides, objection handling frameworks, and competitive positioning for partners.
• Create partner-ready marketing toolkits comprising emails, social content, and landing pages.
• Collaborate with Product Marketing to develop vertical-specific NPI toolkits.
• Monitor and measure the effectiveness of partner marketing activities through regular reporting and analysis.

Requirements

• Minimum 5+ years of channel marketing experience.
• Proven track record in NPI and campaign implementation within a global organization.
• Proficiency in B2B marketing tools such as SFDC, Knak, and PRM systems.
• Bachelor’s Degree in business, marketing, or communications.
• Must be based in the USA (Virginia).

Culture & Benefits

• Flexible hybrid work model supporting remote work.
• Comprehensive medical, dental, and vision coverage.
• Financial benefits including 401(k) plans and Employee Share Purchase Plan (ESPP).
• Family-friendly perks: Paid parental leave, adoption, and surrogacy assistance.
• Additional perks: Tuition reimbursement, wellness programs, and employee product discounts.