Channel Marketing Manager (Cybersecurity)

TL;DR

Channel Marketing Manager (Cybersecurity): Driving partner marketing initiatives across VARs, distributors, and strategic alliances to generate demand and accelerate pipeline with an accent on joint go-to-market programs and MDF management. Focus on executing integrated demand generation campaigns and optimizing partner enablement to drive measurable revenue growth.

Location: Remote (United States)

Company

hirify.global is a cybersecurity firm providing a self-healing Zero Trust platform to ensure cyber resilience for distributed workforces.

What you will do

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners aligned with revenue goals.
• Create and execute joint GTM campaigns across field events, trade shows, digital channels, and webinars to generate MQLs.
• Manage Market Development Funds (MDF) including planning, allocation, and ROI analysis.
• Develop partner-facing content, campaign toolkits, and sales enablement assets.
• Track and report on partner-generated pipeline and campaign performance using Salesforce.

Requirements

• 5+ years of B2B technology marketing experience.
• 2+ years of channel, partner, or alliance marketing experience within the tech industry.
• Experience working with VARs, distributors, or OEMs.
• Proven experience managing integrated demand generation and field marketing programs.
• Proficiency with Salesforce CRM and marketing automation platforms.
• Must be based in the United States.

Nice to have

• Experience in cybersecurity, SaaS, endpoint management, or enterprise software.
• Familiarity with partner ecosystems such as HP or TD SYNNEX.
• Deep understanding of channel sales motions and partner business models.

Culture & Benefits

• Remote-first culture aligned with the "Work from Anywhere" era.
• Opportunity to work at a G2-recognized leader in Endpoint Management and Zero Trust.
• Collaborative environment focusing on disruptive security solutions.
• Commitment to diversity as an Equal Employment Opportunity and Affirmative Action employer.