Events Marketing Director (B2B)

TL;DR

Events Marketing Director (B2B): Driving the strategy, planning, and execution of event marketing initiatives to generate demand and build brand awareness with an accent on ROI and lead generation. Focus on coordinating complex industry events, managing end-to-end logistics, and aligning event strategies with overall business goals.

Location: Hybrid in Newton, MA (must be based in the US)

Salary: $120,000 – $150,000

Company

hirify.global is a global leader in B2B technology intelligence, providing data-driven services to connect technology buyers and sellers.

What you will do

• Define and manage the overall event strategy, including end-to-end execution of industry sponsorships and stand-alone events.
• Develop ROI-focused event strategies to maximize brand presence and generate pipeline and revenue.
• Lead all event phases: pre-event promotion, onsite logistics, and post-event lead tracking.
• Collaborate with internal stakeholders, sales teams, and external agencies to align on themes and deliverables.
• Manage event budgets, tracking expenses to ensure cost-effective execution.
• Research and recommend relevant events for the annual planning process based on historical ROI.

Requirements

• 6+ years of experience delivering industry and marketing events, preferably in B2B.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Proven track record of leading multiple events from end-to-end.
• Proficiency with SFDC, event management platforms, and project management software.
• Excellent verbal and written communication and project management skills.
• Ability to work hybrid in the Newton, MA office (3+ days per week).

Culture & Benefits

• Competitive benefits package including 401k match, health, vision, and dental insurance.
• Open Vacation policy plus 10 national holidays.
• Flexibility to work from almost anywhere for up to four weeks per year.
• Access to professional development via LinkedIn Learning and internal mentoring.
• Employee Stock Purchase Plan (ESPP) with a minimum 15% discount.
• Support for wellbeing through EAP and mental health first aiders.