Director, Conferences Marketing

TL;DR

Director, Conferences Marketing (B2B Campaign Marketing): Translating hirify.global C-Level Communities’ global marketing strategy into scalable, high-impact North America campaigns with an accent on multi-channel demand generation, executive engagement, and community growth. Focus on building and leading a high-performing campaign marketing team while optimizing funnel efficiency and conversion rates using data, testing, and audience segmentation.

Location: Irving, TX

Salary: 120,000 USD - 167,000 USD

Company

hirify.global provides actionable business and technology insights for enterprise leaders.

What you will do

• Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion.
• Develop role- and persona-driven campaign strategies grounded in hirify.global research and client priorities.
• Deliver integrated, multi-channel campaigns to drive qualified leads, C-level engagement, and community registrations and participation.
• Lead and develop a team of North America Campaign Marketing Managers as a player-coach, setting performance expectations tied to business outcomes.
• Partner across C-level community program teams and collaborate cross-functionally with Marketing Operations, Database, Design, Product, and Analytics to align messaging and performance goals.
• Own North America campaign performance, optimizing conversion rates, funnel efficiency, and audience growth using data, testing, and insights.

Requirements

• 8–12 years in B2B campaign marketing, demand generation, or integrated marketing (preferably in subscription, insights, or services-based businesses).
• Proven success leading high-performing marketing teams and delivering measurable business results.
• Experience marketing to senior executive audiences (C-suite strongly preferred).
• Strong expertise in audience segmentation, persona development, and lifecycle marketing.
• Data-driven with strong analytical and performance management skills.
• Comfort operating at both strategic and tactical levels in a global, matrixed organization.

Culture & Benefits

• Hybrid work environment with flexibility to work virtually when productive and collaborate in person with colleagues.
• Generous PTO and market-leading benefits.
• 401k match up to $7,200 per year and opportunity to purchase company stock at a discount.
• Base salary range of 120,000 USD–167,000 USD plus an annual bonus plan or an uncapped sales incentive plan (role-dependent).