Acquisition & Lifecycle Marketing Manager (Marketing)

TL;DR

Acquisition & Lifecycle Marketing Manager (Marketing): Developing and executing lifecycle programs to reactivate churned users and convert new leads through email, push, and SMS channels with an accent on data-driven experimentation and campaign optimization. Focus on analyzing user behavior, designing A/B tests, and partnering with cross-functional teams to drive growth and engagement.

Company

hirify.global is a platform for intentional living, connecting people with experiences in fitness and wellness through brands like Mindbody and ClassPass.

What you will do

• Own the strategy and roadmap for reactivating lapsed users and converting new leads via lifecycle channels.
• Analyze engagement and customer behavior data to identify drivers of churn and growth opportunities.
• Build and manage an experimentation roadmap across messaging, incentives, and audience segmentation.
• Launch and scale lifecycle campaigns from ideation to rollout using Braze and in-house tools.
• Design and analyze A/B tests to improve key performance indicators like reactivation and activation rates.
• Partner with Product, Creative, Analytics, and Finance to align priorities and drive growth initiatives.

Requirements

• 3+ years of experience in growth marketing, lifecycle/CRM marketing, or a data-driven marketing role.
• Hands-on experience with user acquisition, lead generation, and conversion strategies.
• Strong analytical skills with the ability to turn data into actionable business recommendations.
• Experience designing testing strategies and running A/B tests to improve campaign performance.
• Strong project management skills with the ability to manage multiple programs simultaneously.
• Proficiency in Excel and working knowledge of SQL for self-serve data pulls.
• Familiarity with Braze or comparable lifecycle service providers.

Culture & Benefits

• Opportunity to work on a platform that fosters real-world connections and healthier communities.
• Collaborative environment working closely with Product, Creative, and Analytics teams.
• Commitment to diversity and equal opportunity employment.
• Focus on data-driven decision-making and strategic growth.