Sr. Manager, Growth & Member Marketing (Subscription)

TL;DR

Sr. Manager, Growth & Member Marketing (Marketing): Leading acquisition, engagement, and retention strategies for Fandango's FanClub membership product with an accent on data-informed growth and lifecycle optimization. Focus on optimizing the full subscriber journey, improving conversion rates, and maximizing customer lifetime value through integrated marketing initiatives.

Location: Hybrid; minimum of three days per week in the Orlando, FL office

Company

An industry-changing media and entertainment business managing a portfolio of iconic brands including CNBC, Fandango, and Rotten Tomatoes.

What you will do

• Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new FanClub subscribers.
• Optimize the customer lifecycle to improve conversion, engagement, and retention via testing and personalization.
• Develop and execute lifecycle marketing programs using email, push, and in-app notifications.
• Analyze performance metrics such as CAC, LTV, and churn to refine marketing campaigns.
• Collaborate with product, analytics, and CRM teams to align on business priorities and growth initiatives.
• Manage external partners and monitor emerging trends in subscription and membership marketing.

Requirements

• 4+ years of experience in growth, digital, or lifecycle marketing.
• Proven experience within a subscription or membership-based business model.
• Strong command of digital channels: paid media, email/CRM, SEO, and influencer marketing.
• Proficiency with A/B testing and data tools such as Google Analytics, Looker, or Tableau.
• Ability to work from the Orlando, FL office at least three days per week.

Culture & Benefits

• Opportunity to scale a high-impact membership product within a leading entertainment platform.
• Collaborative, fast-paced environment with extensive cross-functional exposure.
• Competitive compensation and comprehensive benefits package.
• Professional growth opportunities across the wide hirify.global portfolio.