Associate Manager, Lifecycle Marketing (Gamedev)

TL;DR

Associate Manager, Lifecycle Marketing (Gamedev): Responsible for planning and optimizing Lifecycle Programs to drive Customer Engagement and User Retention across multiple games. Focus on automation, optimization, and implementation of LCM best practices, serving as the primary problem solver for Lifecycle Specialists.

Location: Toronto, Canada

Salary: $96,400 and $135,000 per Year

Company

hirify.global brings people together through the power of play.

What you will do

• Manage a team of Lifecycle Specialists and drive annual growth targets for specific game genres.
• Develop and execute plans for owned games.
• Monitor day-to-day tasks to ensure timely execution of LCM initiatives.
• Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.
• Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
• Lead post-campaign reporting, fostering transparency with stakeholders.

Requirements

• Bachelor’s degree.
• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 1+ years of managerial experience.
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.
• Experience in warming up new IPs and monitoring domain reputation.
• Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.
• Strong communication, copywriting, organizational and project management skills.

Culture & Benefits

• World-class benefits package supporting team needs.
• Medical, dental, vision, and basic life insurance coverage.
• Paid holidays, vacation, sick days, and parental leave.
• Wellbeing programs for mental health and wellness support.
• Commuter benefits and reimbursements for fitness-related expenses.