Head of Marketing (HRTech)

TL;DR

Head of Marketing (HRTech): Driving B2B marketing strategies to grow pipeline for RPO services and AI-powered hiring platforms with an accent on demand generation, GTM strategy, and brand positioning. Focus on building a high-performing marketing funnel, optimizing digital channels, and establishing thought leadership among HR executives.

Location: Remote (USA)

Company

hirify.global is redefining talent acquisition by combining innovative technology, data-driven insights, and human expertise through its Personegy and Talentegy platforms.

What you will do

• Develop and drive integrated B2B marketing strategies to support pipeline growth across RPO services and SaaS products.
• Own and optimize demand generation channels, including paid digital, SEO/SEM, email nurture, and content syndication.
• Lead content strategy and LinkedIn presence to target TA and HR audiences, producing buyer-relevant content.
• Shape the brand narrative and position the company as a differentiated player in the RPO and HRTech space.
• Define and track marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution.

Requirements

• 5-10 years of B2B marketing experience, including at least 2 years in a leadership role.
• Proven track record in HR technology, RPO, staffing, or adjacent markets.
• Hands-on experience across digital marketing, SEO/SEM, marketing automation, and content creation.
• Demonstrated ability to generate measurable pipeline and revenue.
• Ability to travel up to 10% of the year.

Nice to have

• Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors.
• Proficiency with HubSpot, Salesforce, LinkedIn Campaign Manager, and Google Analytics.
• Experience launching or marketing SaaS or AI-powered HR technology products.

Culture & Benefits

• Unlimited paid time off and two 1-week company shutdowns per year.
• Paid holidays.
• Company-paid medical, dental, and vision insurance.
• Strong work-life balance and an inclusive, merit-based environment.