Demand Generation Marketing Manager (Fintech)

TL;DR

Demand Generation Marketing Manager (Fintech): Building and scaling the inbound lead generation engine with an accent on multi-channel campaign strategy, email marketing, and funnel optimization. Focus on driving high-quality pipeline growth, collaborating with sales leadership, and iterating on messaging to maximize conversion.

Location: Must be based in New York, NY (Hybrid: 4 days in-office, 1 day remote)

Salary: $95,000–$130,000 + bonus + equity + benefits

Company

hirify.global is a high-growth fintech startup building an ecosystem of software and financial solutions to help healthcare providers manage their practices more efficiently.

What you will do

• Own the end-to-end demand generation strategy to drive inbound leads and pipeline growth.
• Plan and execute multi-channel campaigns across email, paid media, and digital channels.
• Manage email marketing programs, including newsletters and automated nurture sequences.
• Partner with sales to align on lead quality, funnel performance, and conversion goals.
• Analyze campaign performance and attribution metrics to optimize results and ROI.
• Maintain and improve marketing automation and CRM workflows for lead capture.

Requirements

• 4–7+ years of experience in demand generation, growth marketing, or lead generation.
• Proven track record of driving measurable pipeline impact through inbound campaigns.
• Hands-on experience with email marketing, paid media, and digital campaign execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience working cross-functionally with sales and marketing stakeholders.
• Must be able to work from the New York office 4 days per week.

Culture & Benefits

• Equity participation for all employees.
• Comprehensive health, vision, and dental insurance.
• Generous employer 401K match.
• Fast-paced, high-intensity environment focused on impact and ownership.
• Hybrid work policy with designated remote days.