Activation Executive (AdTech)

TL;DR

Activation Executive (AdTech): Managing the setup and ongoing optimization of digital media campaigns with an accent on campaign lifecycle and performance reporting. Focus on executing daily activation tasks, troubleshooting technical issues, and leveraging AI-driven tools to maximize client outcomes.

Location: Hybrid in London, UK. Must have the right to work in the UK.

Company

AI-driven media operating unit of WPP, delivering creative personalization at scale through the WPP Open platform.

What you will do

• Support end-to-end campaign management including setup, reporting, analysis, and optimization.
• Execute daily activation tasks to achieve client KPIs across various accounts.
• Collaborate with Planning teams to provide targeting recommendations and forecast availability for briefs.
• Conduct daily performance checks and generate optimization reports to maximize results.
• Provide operational troubleshooting and technical support for campaign delivery.
• Implement best practices for quality assurance and utilize existing automation tools.

Requirements

• Keen interest in Ad technology and the evolving online advertising industry.
• Proficiency in Excel with strong analytical capabilities.
• Experience with technical digital platforms; DSP experience is advantageous.
• Outstanding communication skills and ability to build effective professional relationships.
• Strong organizational skills with the ability to manage multiple clients and tasks simultaneously.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Hybrid work model with teams in the office around four days a week.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional growth and learning.
• Employee mental health awareness days and preferential partner discounts.