Creative Strategy Lead (Marketing)

TL;DR

Creative Strategy Lead (Marketing): Owning and evolving the creative product across a large portfolio of high-growth consumer brands with an accent on performance-driven creative strategy and systematic production. Focus on building frameworks, mentoring strategists, and ensuring every creative asset is optimized for conversion on Meta and TikTok.

Location: Must be based in the United Kingdom

Compensation: $180,000–$420,000 USD total annual compensation

Company

hirify.global is a performance marketing agency leveraging a proprietary AI platform to manage large-scale creator partnerships and media spend for high-growth consumer brands.

What you will do

• Set the creative standard and best practices across all client accounts, platforms, and formats.
• Develop and implement SOPs and playbooks to ensure repeatable creative success.
• Mentor and lead a team of performance creative strategists to improve their diagnostic and direct response skills.
• Collaborate with the production team to build systematic, high-output workflows.
• Own the creative onboarding process for new clients to drive early wins.
• Act as the senior creative voice for clients, presenting strategies and providing actionable feedback.

Requirements

• Must be based in the United Kingdom
• 7+ years of experience in performance creative, primarily within an agency environment.
• Proven track record of driving measurable revenue growth and improving conversion rates.
• Deep fluency in direct response principles for Meta and TikTok.
• Experience building and leading high-performing teams under pressure.
• Ability to manage a large, diverse portfolio of clients simultaneously.

Culture & Benefits

• Fully remote work environment with established infrastructure for distributed teams.
• Competitive compensation package including base salary, performance bonus, and equity.
• Opportunity to work with a high-growth portfolio of consumer brands.
• Culture that balances data-driven decision-making with creative instinct.