Regional Activation Lead (Media Management)

TL;DR

Regional Activation Lead (Media Management): Overseeing media strategy and delivery for the Airbnb business across EMEA with an accent on cross-functional orchestration and platform innovation. Focus on leading large-scale teams, driving creative effectiveness, and leveraging AI-driven media workflows to deliver high-impact marketing outcomes.

Location: Must be based in London, UK (Hybrid: 4 days/week in office).

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, technology, and world-class partnerships.

What you will do

• Lead a team of 20+ media practitioners across multiple disciplines and markets.
• Act as a strategic advisor to Airbnb, influencing marketing strategy and driving innovation.
• Orchestrate regional-to-local execution, ensuring consistency while allowing for local nuance.
• Manage risks, opportunities, and client satisfaction across all media channels.
• Foster collaboration between data, ad operations, planning, and creative teams.
• Drive the innovation agenda, including AI-driven initiatives, social, programmatic, and creator ecosystems.

Requirements

• Right to work in the UK is mandatory.
• Deep digital expertise in strategic planning and execution across social, programmatic, and other channels.
• Proven track record of leading large, cross-functional teams (50+).
• Strong executive presence with experience presenting to senior client leadership.
• Experience scaling campaigns globally and coordinating across diverse markets.
• Demonstrated ability to integrate AI or automation into media workflows.

Culture & Benefits

• Commitment to professional growth, development, and transformational creativity.
• Inclusive environment with active employee resource groups and regular team events.
• Comprehensive benefits including medical, dental, vision, and group retirement plans.
• Significant paid time off and mental health awareness days.
• Hybrid work model fostering collaboration and connection.