Senior Manager, Paid Media & Growth Strategy

TL;DR

Senior Manager, Paid Media & Growth Strategy (Paid Media): Lead full-funnel paid media strategy for the UK market, bridging local priorities with a global paid media framework with an accent on scalable campaign execution, measurement, and audience growth. Focus on translating marketing objectives into actionable direction for centralized media buying, analyzing performance data to find trends and opportunities, and delivering client-facing reporting using platform KPIs and proprietary data.

Location: London

Company

Dedicated strategic lead for the UK market, aligning local marketing priorities with hirify.global’s global paid media framework.

What you will do

• Develop high-impact, full-funnel paid media strategies for UK labels and artists across digital and emerging platforms.
• Act as the primary paid media strategic partner for UK relationship managers and marketing strategists, integrating paid media early into campaign planning.
• Translate marketing objectives into actionable campaign direction for centralized media buying teams and maintain strategic intent through execution.
• Analyze campaign and market performance data to identify trends, benchmarks, and opportunities to elevate global paid media services and high-scale artist campaigns.
• Create strategic recaps, insights, and client-facing reporting using platform KPIs and proprietary Orchard data sources.
• Pilot new advertising products, beta programs, and emerging platforms; support operational planning, budgeting, reconciliation, and monthly accounting processes for the UK market.

Requirements

• 4–5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields.
• Strong knowledge of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, and Amazon.
• Proven experience building and leading full-funnel paid media strategies that drive audience growth and commercial outcomes.
• Strong understanding of paid media best practices: audience targeting, measurement, testing frameworks, attribution, and optimization.
• Ability to analyze performance data, develop actionable insights, and present recommendations to stakeholders.
• Excellent written and verbal communication skills with strong stakeholder management in fast-paced, high-volume environments.

Culture & Benefits

• Modern office environment.
• Private medical cover, generous pension scheme, life assurance, and income protection.
• Time off over winter break and music industry perks.
• Investment in professional growth and development.
• Opportunity to contribute to social impact, diversity, equity and inclusion initiatives.

Hiring process

• Application process includes agreeing to the privacy policy before submitting information.
• Applicants must be at least 18 years of age.