Senior Strategist (Marketing)

TL;DR

Senior Strategist (Marketing): Leading strategic direction for iconic global and UK FMCG brands with an accent on cultural relevance and creative ambition. Focus on defining global frameworks, originating locally resonant campaigns, and driving measurable commercial effectiveness.

Location: Hybrid (London, UK). Must be based in the UK and available to work from the London office an average of four days a week.

Company

hirify.global is a leading creative company part of WPP that combines brand experience, customer experience, and commerce to drive growth for blue-chip global clients.

What you will do

• Own the strategic direction for global and UK FMCG accounts, from brief intake to creative sell-in.
• Write compelling and insightful creative briefs that drive high-impact, award-winning work.
• Build and sustain trusted strategic partnerships with mid-to-senior level clients.
• Lead strategic inputs for new business pitches and identify proactive revenue opportunities.
• Manage and mentor junior strategists to raise the quality of the department's output.
• Integrate effectiveness thinking and measurement into briefs to demonstrate commercial impact.

Requirements

• Proven experience as a strategist within an integrated creative, CX, or commerce agency.
• A portfolio demonstrating the ability to take genuine creative leaps in strategic thinking.
• Deep fluency in communications and channel planning across mass media, social, and retail.
• Experience in managing and developing junior strategy talent.
• Confidence in data interpretation and building effectiveness cases.
• Must be based in London, UK, for a hybrid work model (average 4 days/week in office).

Nice to have

• Curiosity and appetite for using AI tools to sharpen strategic practice.
• Familiarity with the WPP Open platform.

Culture & Benefits

• Opportunity to work with globally famous, award-winning brands.
• Serious investment in learning, professional development, and career progression.
• Integrated agency model collaborating with world-class creative, data, and technology teams.
• Culture that values brave thinking, honest feedback, and pushing for excellence.
• Competitive package with access to the full suite of hirify.global and WPP benefits.