Associate Director, Content Marketing

TL;DR

Associate Director, Content Marketing (Marketing): Managing B2B and B2C content strategies to drive revenue and engagement with an accent on multi-channel distribution and data-driven performance analysis. Focus on leading content development, overseeing editorial quality, and optimizing the customer journey across digital platforms.

Location: Must be based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia, or willing to relocate to Canada.

Compensation: $102,000–$130,000 CAD

Company

hirify.global (WES) is a non-profit social enterprise supporting the educational, economic, and social inclusion of immigrants, refugees, and international students through credential evaluation and policy advocacy.

What you will do

• Create and execute a comprehensive B2B and B2C content distribution strategy across all digital channels.
• Manage and mentor a Content Marketing Analyst while coordinating with freelance writers and editors.
• Integrate content from multiple sources into a cohesive single-channel experience to enhance engagement.
• Provide editorial oversight to ensure quality, clarity, and consistency across all promotional materials.
• Utilize data-driven insights to optimize content performance, conversion rates, and business growth.
• Develop and execute a social media strategy across platforms like LinkedIn, Meta, and X.

Requirements

• 5+ years of experience in content marketing, digital marketing, or communications.
• Must be based in or willing to relocate to Canada (BC, AB, MB, SK, ON, or NS).
• Proven track record in developing content strategies, including creation, distribution, and performance analysis.
• Experience with customer journey mapping, persona development, and customer segmentation.
• Proficiency in tools such as WordPress, Marketo, Google Analytics, Jira, and Confluence.
• Strong written and verbal communication skills with meticulous attention to detail.

Nice to have

• Fluency in French.
• Experience in nonprofit, philanthropy, immigration, or education sectors.
• Strong storytelling abilities and a creative mindset.

Culture & Benefits

• Flexible remote work options and generous time-off policies.
• Competitive compensation and comprehensive benefits package.
• Commitment to professional development, training, and tuition reimbursement.
• Inclusive, mission-driven culture with employee-led resource groups.
• Focus on work-life harmony and employee well-being.