4 месяца назад
Associate Director, Content Marketing
102 000 - 130 000CAD
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
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Описание вакансии
Текст:
TL;DR
Associate Director, Content Marketing (Marketing): Managing B2B and B2C content strategies to drive revenue and engagement with an accent on multi-channel distribution and data-driven performance analysis. Focus on leading content development, overseeing editorial quality, and optimizing the customer journey across digital platforms.
Location: Must be based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia, or willing to relocate to Canada.
Compensation: $102,000–$130,000 CAD
Company
(WES) is a non-profit social enterprise supporting the educational, economic, and social inclusion of immigrants, refugees, and international students through credential evaluation and policy advocacy.
What you will do
- Create and execute a comprehensive B2B and B2C content distribution strategy across all digital channels.
- Manage and mentor a Content Marketing Analyst while coordinating with freelance writers and editors.
- Integrate content from multiple sources into a cohesive single-channel experience to enhance engagement.
- Provide editorial oversight to ensure quality, clarity, and consistency across all promotional materials.
- Utilize data-driven insights to optimize content performance, conversion rates, and business growth.
- Develop and execute a social media strategy across platforms like LinkedIn, Meta, and X.
Requirements
- 5+ years of experience in content marketing, digital marketing, or communications.
- Must be based in or willing to relocate to Canada (BC, AB, MB, SK, ON, or NS).
- Proven track record in developing content strategies, including creation, distribution, and performance analysis.
- Experience with customer journey mapping, persona development, and customer segmentation.
- Proficiency in tools such as WordPress, Marketo, Google Analytics, Jira, and Confluence.
- Strong written and verbal communication skills with meticulous attention to detail.
Nice to have
- Fluency in French.
- Experience in nonprofit, philanthropy, immigration, or education sectors.
- Strong storytelling abilities and a creative mindset.
Culture & Benefits
- Flexible remote work options and generous time-off policies.
- Competitive compensation and comprehensive benefits package.
- Commitment to professional development, training, and tuition reimbursement.
- Inclusive, mission-driven culture with employee-led resource groups.
- Focus on work-life harmony and employee well-being.
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