Lifecycle Marketing Manager (Leads & Reactivation)

TL;DR

Lifecycle Marketing Manager (Leads & Reactivation): Developing and executing lifecycle programs to reactivate churned users and convert new leads with an accent on data-driven messaging strategies. Focus on building experimentation roadmaps, designing A/B tests, and partnering with cross-functional teams to optimize engagement across email, push, and SMS channels.

Company

hirify.global is a platform for intentional living, connecting people with experiences in fitness and wellness through brands like Mindbody and ClassPass.

What you will do

• Own the strategy and roadmap for reactivating lapsed users and converting new leads via email, push, in-app, and SMS.
• Analyze customer behavior and cohort data to identify drivers of churn and growth opportunities.
• Build and manage an experimentation roadmap across messaging, incentives, and channel mix.
• Launch and scale lifecycle campaigns from ideation through execution using Braze and in-house tools.
• Design and analyze A/B tests to improve reactivation and lead-to-activation rates.
• Define lifecycle KPIs and share actionable insights and forecasts with stakeholders.

Requirements

• 3+ years of experience in growth marketing, lifecycle/CRM marketing, or a data-driven marketing role.
• Hands-on experience with user acquisition, lead generation, and conversion strategies.
• Strong analytical skills with the ability to turn data into actionable business recommendations.
• Proficiency in designing testing strategies and running A/B tests.
• Strong project management skills with the ability to manage multiple programs independently.
• Strong Excel skills and working knowledge of SQL for self-serve data pulls.
• Familiarity with Braze or comparable lifecycle service providers.