Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (CRM/Lifecycle): Own the Riders lifecycle communication strategy for acquisition, activation, and retention across 50+ countries with an accent on building multi-market automated messaging, experimentation, and performance tracking. Focus on leading a lifecycle marketing team, improving 10,000+ automated communications, and delivering data-driven quarterly roadmaps to senior stakeholders.

Location: Bucharest, Romania | Tallinn, Estonia

Company

hirify.global is a fast-growing tech company building mobility solutions across Europe and Africa.

What you will do

• Own Riders lifecycle communication strategy across 50+ countries, covering acquisition, activation, and retention.
• Build quarterly roadmaps, align stakeholders on priorities, and drive high-ROI execution.
• Lead and mentor a team of Lifecycle Marketing Specialists (up to 10 people).
• Oversee 10,000+ automated messages across copy, visuals, and targeting, improving performance and reachability.
• Own the experimentation framework and product tracking plan for the vertical.
• Provide clear analytical visibility into Riders Lifecycle performance for leadership and cross-functional stakeholders.

Requirements

• Experience leading a small to medium team (up to 10 people).
• Background in lifecycle, CRM, or email marketing, ideally for large global audiences.
• Strong project management skills delivering complex multi-market programs.
• Data-driven approach with comfort in campaign analytics and understanding automation logic end-to-end.
• Excellent English communication skills.
• Experience with customer engagement platforms such as Braze or Iterable (or similar).

Culture & Benefits

• Hybrid model with at least 12 monthly in-office days.
• Wellness perks for physical and mental health.
• Career growth opportunities within the Marketing team.
• Rewarding salary with stock options.
• 1-month paid sabbatical after 5 years at hirify.global.

Hiring process

• Interviews focused on lifecycle/CRM experience, data-driven decision-making, and leadership.
• Discussion of how to build multi-market lifecycle roadmaps and experimentation plans.