Brand Marketing Director (Entertainment)

TL;DR

Brand Marketing Director (Entertainment): Leading the global growth and affinity of the CoComelon portfolio across streaming and live-action platforms with an accent on multi-format universe expansion and audience growth. Focus on designing annual marketing strategies, analyzing consumer insights, and optimizing marketing spend to drive commercial success.

Location: On-site in Los Angeles, California, United States (Must report to office 5 days a week)

Salary: $150,000 – $200,000 annually

Company

An award-winning global entertainment company behind some of the biggest kids’ brands in the world, including CoComelon and Blippi.

What you will do

• Set the overarching global marketing strategy and annual plans for the CoComelon portfolio.
• Lead consumer insights plans to define and understand the target audience and consumer behavior.
• Develop strategies to drive content consumption, social media engagement, and retail conversion.
• Establish and track KPIs to improve department performance and enhance marketing spend efficiency.
• Oversee the creation of brand assets, including trailers, sales materials, and style guides.
• Manage the Brand Marketing budget and mentor the supporting marketing team.

Requirements

• 8+ years of experience in a marketing or brand strategy role with a strong focus on digital marketing.
• Must be based in Los Angeles and work on-site 5 days a week.
• Bachelor’s degree required (Masters/MBA preferred).
• Analytical mindset with understanding of acquisition funnels, performance KPIs, and profitability levers.
• Fluent English proficiency is essential.
• Proven track record of successfully driving high-impact projects from start to finish.

Nice to have

• Experience within family entertainment or kids-focused businesses.

Culture & Benefits

• Comprehensive health care plan including medical, dental, and vision.
• Retirement planning with 401k.
• Paid time off including vacation, sick leave, and public holidays.
• Family leave (Maternity, Paternity).
• Training and development opportunities.
• Office perks including free food and snacks.