Head Of Creative Strategy (Performance Marketing)

TL;DR

Head of Creative Strategy (Performance Marketing): Owning and evolving the creative product across a large portfolio of high-growth consumer brands with an accent on performance-driven creative frameworks and platform-specific optimization. Focus on building systematic production processes, mentoring a team of strategists, and driving measurable business outcomes through data-backed creative decisions.

Location: Must be based in the United Kingdom

Compensation: $200,000–$450,000 USD total annual compensation

Company

hirify.global is a performance marketing agency managing significant media spend across Meta and TikTok, powered by a proprietary AI intelligence platform.

What you will do

• Set the creative standard and best-practice frameworks across all client accounts and platforms.
• Mentor and develop a team of performance creative strategists to improve diagnostic and direct-response skills.
• Build systematic production workflows and SOPs in collaboration with the lead editor.
• Align creative strategy with creator and talent processes to ensure cohesive paid media execution.
• Own the creative onboarding process for new clients to drive early wins and proof of concept.
• Act as the senior creative voice for founders and CMOs, presenting strategy and providing actionable feedback.

Requirements

• Must be based in the United Kingdom
• 7+ years of experience in performance creative, primarily within an agency environment.
• Proven track record of driving measurable revenue growth and improving conversion rates.
• Deep fluency in direct response principles for Meta and TikTok.
• Experience building and leading high-performing teams under pressure.
• Ability to manage a large, diverse portfolio of clients simultaneously.

Culture & Benefits

• Fully remote work environment with established infrastructure for distributed teams.
• Competitive compensation package including base salary, performance bonus, and equity.
• Opportunity to work with high-growth consumer brands and proprietary AI technology.
• Culture that balances data-driven decision-making with creative instinct.