Director, Performance Marketing (Mobile Games)

TL;DR

Director, Performance Marketing (Mobile Games): Lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major IP, from pre-launch testing through live operations. Focus on building scalable acquisition strategies, optimizing multi-million-dollar budgets, and establishing full-funnel measurement with attribution, incrementality testing, and LTV modeling.

Location: Los Angeles, CA (hybrid) — US, United States

Salary: $160,000 - $230,000 USD (annual range for CA, CO, NJ, NY, WA)

Company

hirify.global is a global interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of mobile games.

What you will do

• Own and lead global go-to-market performance marketing strategy and execution for a new unannounced ARPG mobile title, from pre-launch through global scale.
• Define and execute user acquisition methodologies and processes to hit growth and efficiency targets.
• Build and scale acquisition programs across key channels including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
• Establish and optimize full-funnel measurement frameworks: KPI definition, attribution strategy, incrementality testing, and LTV modeling.
• Drive analytical insights with Analytics and Data Science to improve forecasting and decision-making.
• Build and oversee the UA pod in Shanghai, China, and lead/mentor a high-performing performance marketing team.

Requirements

• English: fluent and Mandarin: fluent.
• 8+ years of performance marketing / user acquisition experience, ideally in mobile gaming or consumer apps.
• 4+ years of people management experience, including building and leading high-performing teams.
• Proven success managing and scaling multi-million-dollar acquisition budgets across multiple channels.
• Strong expertise in attribution, incrementality testing, LTV modeling, and performance forecasting.
• Experience working with global, cross-functional teams across multiple time zones.

Nice to have

• Experience working with Chinese gaming studios.
• Deep understanding of performance marketing best practices in the Chinese gaming market.
• Experience in midcore, RPG, or 4X strategy mobile games.

Culture & Benefits

• Hybrid work setup based in Los Angeles, CA.
• Comprehensive benefits package including healthcare, retirement benefits, paid holidays, paid hirify.global free days, and unlimited paid time off.
• Base pay may vary based on job-related knowledge, skills, and experience; employees may be eligible for equity and bonuses.
• Inclusive, supportive work environment with a focus on respect and opportunity to thrive.

Hiring process

• Submit an English CV/resume.
• Interview process with evaluation of performance marketing leadership, strategy, and analytical measurement expertise.
• Final discussions focused on stakeholder alignment and leadership fit.