Digital Marketing Manager (Mobile App)

TL;DR

Digital Marketing Manager (Mobile App): Leading digital marketing for the Hot Wheels Showcase App to drive growth, engagement, and subscription conversion with an accent on integrated marketing strategies and lifecycle optimization. Focus on coordinating cross-functional teams, managing the app marketing calendar, and optimizing the full-funnel user journey.

Location: Must be based in El Segundo, California

Salary: $126,000 – $150,000 Yearly

Company

A leading global toy and family entertainment company and owner of iconic brands like Barbie and Hot Wheels.

What you will do

• Lead marketing for the Hot Wheels Showcase App, aligning product, growth, CRM, and brand teams to achieve business objectives.
• Develop and execute integrated campaigns for feature launches, content moments, and subscription growth.
• Establish marketing goals and success metrics to improve acquisition, engagement, and retention.
• Manage the app marketing calendar and optimize lifecycle programs via email and push notifications.
• Collaborate with brand teams to extend app visibility through social, influencer, and live event activations.
• Analyze performance data and translate insights into actionable recommendations for stakeholders.

Requirements

• 7+ years of experience in digital, growth, or app marketing (5+ years with an MBA).
• Proven experience driving growth, conversion, and retention for mobile apps, subscription products, or gaming experiences.
• Deep understanding of full-funnel digital marketing, including acquisition, CRM, and performance marketing.
• Strong CRM expertise, including lifecycle journeys, segmentation, and messaging strategy.
• Ability to develop high-quality creative briefs, marketing copy, and stakeholder presentations.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice to have

• Experience with analytics tools such as Singular, Google Analytics, Firebase, or mobile measurement partners.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture that values diversity and a sense of belonging.
• Performance-driven environment focused on excellence, accountability, and ownership.
• Opportunity to work with a world-renowned portfolio of iconic franchise brands.